Website Redesign Checklist for Kenyan Companies
What to review before redesigning a company website: content, mobile experience, SEO, forms, speed, analytics, redirects, and calls to action.
A redesign should improve business results, not just visual style. Before changing the look, the team should understand what currently works, what breaks, and which pages bring enquiries.
Audit Before Rebuilding
Before redesigning, review existing pages, traffic, search queries, form submissions, calls, WhatsApp clicks, broken links, and mobile behavior. If a page brings leads, it should be improved carefully instead of deleted without a redirect plan.
Content also needs review. Services may have changed, old portfolio items may be weak, staff details may be outdated, and pricing expectations may need clearer wording. A redesign is a chance to make the business easier to understand.
Protect SEO And Conversion
Redesigns can hurt SEO when URLs change without redirects, metadata disappears, heading structure becomes messy, or pages get slower. The technical checklist should include redirects, sitemap updates, image optimization, page titles, descriptions, analytics, and performance testing.
The new design should make action easier. Visitors should quickly see what the company does, who it serves, proof of work, and how to contact the team. On mobile, every important CTA should be easy to tap without hunting through a crowded menu.